This Morning viewers were left frustrated once again as they begged presenter Kate Lawler to "go away" with her latest compeition news.
On Monday's show (September 18), Kate made an appearance in the studio to inform presenters Holly Willoughby and Craig Doyle about the money that was up for grabs.
Strolling in with a box that included £1million inside, the former Big Brother shared her excitement, while telling viewers at home that she can "smell" the money.
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Providing further details, Kate also told viewers at home that it's ITV's biggest compeition in two years.
Kate said: "Check this out, one of you will be winning £1million in tax free cash!
"You can spend it on whatever you like. You can buy a house in certain parts of the UK, you can go on holiday! Imagine how much your Christmas would be sorted."
Waving the cash around, she said: "Smell it, smell it. It smells beautiful doesn't it."
But fans at home appeared less enthusiastic and headed over to X, formerly known as Twitter to share their grievances.
One viewer fumed: "Go away Lawler, so fake!"
Another said: "Good God the Lawler woman. Time to mute a lot."
A third said: "One Scampetition followed by a scampetition advert on #ThisMorning."
While a fourth added: "Can you confirm that we will actually get to see a real winner this time? And why don't you list any winner details anywhere? All other competitions do."
Later on in the programme, Kate appeared on the show again with a previous winner.
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Standing next to the host, competition winner Mike revealed that he previously won £70,000 after he entered one of ITV's money winning competition.
Mike then revealed that his win enabled him to pursue his acting career and it helped him to land a small role in BBC's Doctor Who.
But some fans were still not convinced by what they were seeing, with one social media user taking to X to write: "An actor? Role as an ITV competition winner."
While another chimed: "Mike won 70,000 pounds! Chinny reckon."
This Morning airs weekdays on ITV1 and ITVX at 10pm
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