Holly Willoughby fans were confused about what show to watch on Tuesday (May 10) after BBC and ITV appeared to having clashing programmes with the same host.
The 41-year-old who is most renowned for presenting ITV's daytime favourite This Morning, is proving to be hot property at the moment.
This evening on BBC One Holly starred alongside comedian Lee Mack as she spurred on celebrity contestants in the first series of Freeze The Fear With Wim Hof.
But over on ITV, the mum-of-three also held the starring role of presenting ITV's new show The Games.
Online fans were baffled over which show to tune into first, calling the 9pm slot "Holly's power hour". over on Twitter.
One online user penned: "#FreezeTheFear on BBC1, #TheGames on ITV…Welcome to the @hollywills Power Hour."
Another chimed: "Just realised @hollywills is on both @BBCOne and @ITV tonight for #FreezeTheFear and #TheGames what to watch."
A third commented: "#ThisMorning #DancingOnIce #FreezeTheFear #TheGames and adverts. She's everywhere @hollywills."
Another tweet read: "How can @hollywills be both on #FreezeTheFear and #TheGames."
While a fifth added: "@hollywills on BBC1 and ITV at the same time."
Meanwhile, over on BBC's Freeze The Fear With Wim Hof, Holly got the fright of her life after The Iceman himself seemed to suffer a faux pas under the ice.
The Dutch motivational speaker and extreme athlete explained that the celebrities would need to plunging into freezing waters and travel under the thick ice to the next destination to compete the task.
In his usual fashion, Wim took to the ice first to show the celebrities how to do it but instead travelled ten solid meters under the ice before resurfacing.
The celebrities and camera crew were all huddled around a square hole in the ice awaiting Wim to resurface and he when he didn't, hearts began to sink.
However, Wim hadn't got the memo and have swam one square hole further causing quite a lot of fear among the crew.
As the Dutchman's head came above the water, Holly exclaimed: "Wim you just scared the living daylights out of me."
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