PICTURE THIS

PICTURE THIS

JOHN HASSALL: THE LIFE AND ART OF THE POSTER KING  

by Lucinda Gosling (Unicorn £30)

JOHN HASSALL: THE LIFE AND ART OF THE POSTER KING by Lucinda Gosling (Unicorn £30)

‘In this age of instant digital imagery, poster art is continually under threat,’ this fascinating book argues. It’s even more impressive, then, that the work of John Hassall — the poster king — remains so etched in British consciousness. 

Hassall began his career in 1896, when a consumer boom and new colourful printing techniques created a perfect poster storm, which became known as ‘the poor man’s picture gallery’.

Designed by Hassall in 1908, the Jolly Fisherman image (pictured) was even credited with reinvigorating Skegness. Like the seaside town, this illustrated biography is SO bracing.

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