Over the last two years, Mrs Hinch , aka Sophie Hinchcliffe, has caused an explosion of cleaning trends as she experienced a meteoric rise to influencer status.
The mum-of-one, who has 3.1 million Instagram followers, has caused stocks of Elbow Grease, The Pink Stuff and Minky’s to sell out and cleaning to become fashionable.
But, there is another aspect of the Essex housewife’s Instagram snaps which is quickly becoming popular. Her interiors…
The cleaning sensation's sparkling grey and white home is causing a swathe of women to follow suit in their pursuit of perfection.
Fans are applying fabled to their kitchens and painting their leather sofas grey to emulate the icon.
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Plus, there’s one rather unusual trend taking over the kitchens of her followers.
Hinchers are placing beautiful displays of faux flowers in large vases on their hobs when they’re not in use.
Mirroring Sophie’s silver Dunelm chalice vase and The Range faux flowers, Instagram users are posting snaps of their hob displays.
Interiors lover Cosy Outer Home wrote: “Welcome to my kitchen, Tuesday Hinching.”
The photograph showed a white and grey kitchen with a chopping board on top of her gas hob and faux white flowers in a glass vase placed on top.
Another interiors page, Katie from The Suffolk Townhouse who has 9,685 followers, shared a photo of her cream kitchen with a large white vase and flowers covering on top of her oven.
Others used alternative items including willow twigs or metal jugs with eucalyptus leaves.
The account Number Sixteen Sandars wrote: “A clean kitchen always makes me happy."
Under the caption was a snap of her beige and cream kitchen, where a wooden tray was featured on top of the stove.
The tray held a glass vase, willow twigs and a candle.
The account Beck is Home posted her dark grey kitchen which showed a wooden board topped with a metal jug and green and white flowers.
She wrote: “That feeling when the kitchen is spotless.”
However, unfortunately for those wishing to copy the trend, Tyne and Wear Fire Station have issued a dire warning.
Writing on Twitter, the fire station said: “Last week, crews were called to multiple fires caused by items left on hobs.
“Please don’t leave anything too close to your cooker, even if it’s switched off.
“It’s definitely not a good idea to keep a vase or other ornaments on the hob.
“Yes, Mrs Hinch we’re talking to you #hinched.”
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The fire station called out the famous cleanfluencer by name and emphasised that the growing interiors trend put residents in danger of causing fires.
So, while the rising trend may look beautiful – we’d advise you keep the vase on your dish drainer, table or other area of your kitchen away from the stove.
Mrs Hinch's management company, Gleam, were approached for comment, but did not respond by the time this article was published.
Stay safe, Hinchers!
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