Gary Lineker has been completely transformed into the instantly recognisable Colonel Sanders, famed for founding the fast-food chain, KFC.
Match of the Day presenter Gary has returned to front the latest campaign for Walkers crips who are releasing a KFC flavour of the favourite fast-food treat.
The potato snack company and the finger-licking good food chain partnered up with Gary, 60, who fans see appear in a shop window as the iconic American businessman.
Walkers claimed fans have been poking fun at ex-England and Leicester star Gary for years due to his changing look resulting in him looking like the fast-food icon.
Fans of Gary have also taken to social media following a string of multiple television appearances when Gary grew a goatee, noticing a striking resemblance.
One fan penned: "Anyone else thinks @GaryLineker has a touch of Colonel Sanders about him on #HIGNFY?"
While a second went on to say: "Here's @GaryLineker looking more and more like Colonel Sanders every week."
Gary Lineker jokes Man Utd’s Scott McTominay should’ve used Emirates turf as toilet
"Love you@garylineker. Is it only me that thinks you're turning into Colonel Sanders?" tweeted a third.
Before a fourth went on to add: "Gary Lineker looking like Colonel Sanders when he puts his glasses on #MOTD."
The advert, that first aired during Sunday night's episode of The Masked Singer UK previewed the new Walkers Max Kentucky Fried Chicken flavoured snacks as Gary tucked in.
As the video goes on, a voice can be heard saying: "it's taken a while," despite being "blindingly clear".
Towards the end, while Gary is checking out a new suit in the window of a swanky tailors store, he instantly transforms into Colonel as he grins at his reflection.
Matt Watson, the creative director behind the advert said: "There are some things in life that, once you've seen them, just make perfect sense. KFC flavoured crisps – a no brainer, right?"
While an insider told The Sun: "Signing up Gary for another three years is a huge coup for Walkers as he is now synonymous with the brand.
"But while Gary is normally known for being the face of the crisp adverts, going forward they're taking him in a new direction.
"Gary is going to take on a higher role which will see him acting more as an ambassador for the brand."
- Gary Lineker
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