Following a joint capsule with Mastermind, C2H4 has prepared a new short film for its Case#R004 “COHERENCE” Fall/Winter 2021 drop along with its new brand slogan “Future City Uniform.”
The campaign video is directed by creative director Yixi Chen, and visualizes the label’s hypothetical universe, deconstructing fashion and uniform in the C2H4 Future City based on Shanghai. The 25-second clip features surreal shots of characters commuting to work dressed in the brand’s interpretation of formal work apparel. Pieces presented consist of contemporary takes on trenchcoats, suit sets, leather jackets, and biker jackets fitted with metallic silver accents.
Take a look at the photographic campaign above and the trailer below. C2H4 “Coherence” items are now available at the C2H4 website.
In other fashion news, New Balance readies a Ghost in the Shell SAC_2045 capsule.
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