AMAZON'S Black Friday deals are highly anticipated year after year. And whilst the shopping holiday might still be a few months away, it's never too early to start preparing your wishlist.
We'll be providing all key information on this page, including what to expect from the retailer, dates and timings, and the best early deals.
*Remember, just because an item is in the sale, it doesn't mean you can't find the same product, or similar, elsewhere. Always shop around to make sure you're getting the best price.
- Shop Amazon's current sale here
Best Pre-Black Friday Amazon deals
Even before Black Friday itself, many retailers start offering fantastic deals – and Amazon is no exception.
Amazon usually has great early-bird savings on its own products, such as the Echo Dot, Alexa, Fire tablet and Kindle, as well as deals across a range of items.
For example, the Kindle Paperwhite Bundle including a Kindle Paperwhite, 8GB, with Special Offers, with Wi-Fi and an Amazon Fabric Cover is on sale now for £119.98, saving £25 – buy here.
When is Black Friday 2021?
Black Friday 2021 takes place on November 26.
It follows Thanksgiving in America, which occurs on the fourth Thursday of November, and sees stores across the pond slash prices the following day so people can bag incredible deals.
Offers usually continue over the weekend, now commonly referred to as Cyber Weekend and then onto Cyber Monday.
Is Amazon taking part in Black Friday in 2021?
We'd say it's safe to assume Amazon will be taking part in Black Friday – it has done for several years and we'd be very surprised if that changed this year.
When does Amazon's Black Friday sale start?
Many retailers start their main Black Friday sales a few days early, so make sure you keep an eye on Amazon's website throughout the week leading up to November 26, if not sooner.
In fact, Amazon launched some of its Black Friday deals at the end of October last year.
Can't wait until November to grab a bargain? Check out Amazon's current deals here.
When does Amazon's Black Friday sale end?
Like most retailers, Amazon has continued to offer big Black Friday savings all the way through the following weekend and into Cyber Monday – the digital-only version of Black Friday.
This year, Cyber Monday falls on November 29, so that should be your last chance to score a great deal.
What to expect from Amazon's Black Friday sale
Based on past years, we'd expect there to be hefty discounts on Amazon's own-brand devices such as Kindles, Echo devices and Fire Sticks, as well as on sister brands like Eufy and Ring.
Previous years has seen the online giant put a large amount of its stock on sale during the annual event, with smart devices, TVs, home appliances, beauty products, headphones, Nintendo Switches and smartwatches all being slashed last year. Fingers crossed for a similar story in 2021.
- Shop Amazon's current sale here
When is Cyber Monday and will Amazon be taking part?
Cyber Monday falls on November 29 in 2021, and it's usually the final day for shoppers to make savings.
In the past, Cyber Monday deals were only accessible online and were tech-focused (hence the name), compared to Black Friday deals which were available both online and in-store and focused on big-ticket items.
However, in recent years (in the UK, at least) we've seen a shift in the way the deals come through. We now often see the same offers for both Black Friday and Cyber Monday, with most stores ending their sales on the Monday.
So will Amazon be taking part? Yes, we believe the retailer will be taking part in Cyber Monday again this year.
What to look out for in Amazon's Black Friday sale 2021
This is a great chance to treat yourself to Amazon products – or to get a head start on your Christmas shopping.
Based on past years, you'll likely find big savings on everything from the latest electronic items to household goods and clothing.
We'll bring you the pick of the 2021 sales as soon as we know more, so do keep checking back!
What discount does Amazon give on Black Friday?
Based on past years, you can expect some really significant discounts on Amazon products come Black Friday.
We're talking as much as £245 off expensive products – or more than 50 per cent!
That makes a huge difference if you're investing in some long-lasting items: you can get top-quality or the most recent models, without breaking the bank.
What Amazon Black Friday deals were available last year?
There were literally thousands of deals on offer last year. Here's a handful of them:
- Echo Dot Fourth-Generation, £28.99, save £21 – buy here
- Ninja Air Fryer Max, £89.99, save £59.01 – buy here
- Eufy RoboVac 11S Max, £179.99, save £60 – buy here
- Philips Lumea Prestige IPL, £299.99, save £25.01 – buy here
- GHD Original Styler, £80.99, save £28.01 – buy here
- Yorkshire Tea Bags 3.25kg, £16.99, save £7 – buy here
- Nike Women's Venture running shoes, £36, save £4 – buy here
- Shop all Amazon's Black Friday Deals here
More Great Black Friday Deals
Take a look at some of the other Black Friday deals we’ve found around the web
- 101 Black Friday deals
- Vacuum cleaners
- Advent calendars
What were the best Amazon Cyber Monday deals last year?
Amazon slashed prices across its product range on Cyber Monday in 2020. Some of the amazing bargains included:
- Apple Airpods, now £124, save £35 – buy here
- Coulax Wake Up Light, now £34.99, save £5
- AncestryDNA Kit, now £49, save £40 – buy here
- Braun IPL Silk Expert Pro 3 PL3132, Permanent Visible Laser Hair Removal, now £179.99, save £245 – buy here
- Fire TV Stick 4K, now £29.99, save £20 – buy here
Will Amazon Black Friday deals be better than Prime Day?
Last year we saw very similar discounts over Prime Day and Black Friday.This was possibly due to Prime Day taking place in October, very close to Black Friday.
This year Prime Day took place in July, so it's possible the discounts will be bigger during Black Friday with differing seasons, new product launches and stock levels all playing a part. It's hard to say for certain though.
Here are some of these Amazon Prime Day deals we saw in July. They might be an indication of things to come in November:
- New Apple iPhone 12 mini, £639, save £110 – buy here
- Echo Dot 4th Gen, £24.99, save £24.99 – buy here
- Shark Upright Vacuum Cleaner, £183.99, save £196 – buy here
- Ninja Air Fryer, £129.99, save £49 – buy here
- Apple Airpods Pro, £187.99 (lowest price ever) – buy here
Our tips for finding the best deals this Black Friday and Cyber Monday
IT might be tempting to dive in and snap up LOADS of items on Black Friday and Cyber Monday, but here’s how you can guarantee you’re getting a good deal.
PREPARE Research the items you want to buy and find out the cheapest price. Websites like PriceSpy, PriceHistory and CamelCamelCamel will give you historical data on prices so you can see how much you should pay.
GET FOLLOWING Follow your favourite shops on Twitter, Facebook and Instagram and sign up to its deals newsletter to get the latest on any offers. We post the best deals in our Sun Money FB group too.
CHECK FOR CODES Take a look at The Sun Vouchers, and see if you can get extra savings with discount codes.
How to search Amazon Black Friday deals
Well, the first place to start is on our Black Friday pages – we'll be keeping you up to date with all the best bargins.
You can also check out Amazon's deals page here, or just visit the retailer's homepage nearer the time: they will flag up Black Friday savings.
Alternatively, search for the product you want on Amazon as usual, and you'll be able to see whether it comes with a Black Friday offer.
Make sure you do your homework beforehand so you know what the normal retail price is and how much you'll be saving.
Will there be exclusive deals for Amazon Prime members?
While we're not entirely sure what Amazon will do this year, but a couple of years ago it had an exclusive 30-minute early access to all lightning deals in the sale for Prime customers.
Prime membership costs £79 a year or £7.99 a month. New users can get a free 30-day trial.
Does Amazon offer any other discounts?
Students can get Amazon Prime for free for six months. After the trial ends, you can get 50% off full Prime membership making it £3.99 a month.
- Sign up to Prime Student here
You must be a UK student aged 18+, with an .ac.uk email address, or if you've not got one of those, send an email from the address that's linked to your Amazon account to email@example.com giving proof of enrolment.
We'd also recommend checking around for Amazon voucher codes.
How much will my Amazon delivery cost?
If you've got Amazon Prime, your delivery fee will be free.
Amazon typically offers free delivery on orders over £20 if you're happy for your purchase to arrive three to five business days after you've bought it from the company itself.
Otherwise, its fees start from £2.99. You can see the full list of Amazon's shipping costs here.
For orders from third party sellers on Amazon, prices can vary depending on the seller, so make sure you check out how much a product is, with shipping, before purchasing it.
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