Holly Willoughby admits swimwear season is daunting as she poses in white bikini

Holly Willoughby looked incredible as she posed for a sun-kissed selfie in a white bikini.

The This Morning host posed in her swimwear in an idyllic location on holiday with the sea glistening behind her in the picture.

Holly went make-up free in the sunny snap, with her blonde hair wet and sunglasses sitting on top of her head.

The mum-of-three's white bikini could be seen while she also wore a dainty gold necklace.

Holly – who presents This Morning with Phillip Schofield – shared the snap to her lifestyle brand Wylde Moon's Instagram page on Friday.

She captioned the image with a body positive message, in which she admitted that swimwear season can be "extremely daunting."

The 41 year old star wrote: "Swimwear season is upon us, and although this can be an extremely daunting time for many (us included), fear not, our resident WYLDE Style guru @danniiwhiteman is here to guide you through swimwear to suit all shapes, sizes, and budgets!

"To read more about Danielle's recommendations for swimwear this summer head to the link in our bio, and head to the WYLDE Style page."


It comes after Holly attended Royal Ascot this week and looked incredible for her day out at the races.

She wore a fitted pastel pink midi dress that synched in at the waist and featured an 80s-style bow across the bust, finished with two thick straps on the shoulders.

The beauty paired her look with a matching baby pink hat complete with a posy of gorgeous summer flowers stitched on the underside.

Holly then accessorised with a suede powder pink clutch bag and nude sandal heels for the occasion.

The star wore her blonde tresses in her signature wavy bob style, and finished off her look with smokey eyes and a slick of pink lipgloss.

Beaming in front of the floral gardens, Holly looked thrilled to be a part of the festivities.

Many members of the royal family also attended Ascot this week, with Kate Middleton and Prince William making an appearance on Friday.

The Duke and Duchess of Cambridge beamed for onlookers as they arrived in the royal procession.

Kate looked incredible for her first day at Royal Ascot this year as she donned a £1,970 Alessandra Rich black and white polka dot dress with a high neck and long sleeves.

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