Beyonce shares rare glimpse at daughters Rumi and Blue in new Ivy Park campaign

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Beyonce has sent us all into meltdown with her new advert for her latest Ivy Park collection, giving fans a glimpse at daughters Blue and Rumi.

The Crazy In Love singer, 40, got her family in on the action to promote her new Halls of Ivy drop.

She posted the extended campaign on the brand’s official Instagram page, with the caption: ‘Welcome to the Halls of Ivy.’

While the clothes are obviously incredible, everyone was left doing a double-take halfway through as the Bey popped up in matching outfits with the little ones.

The mum-of-three could be seen holding four-year-old Rumi against her hip as Blue stood behind them, carrying a football.

Followers couldn’t get over their appearance and flooded the comments with praise, shocked at how grown up the youngsters are.


‘BLUE AND RUMI TAKING OVER YUPPPP,’ a fan screamed.

Another agreed: ‘Rumi looks so beautiful! Omg!!!’

‘OMG RUMI GREW UP. I CANNNT,’ a follower replied.

As one yelled: ‘LOOK AT HOW BIG RUMI IS NOW!!!’

An Instagram user added: ‘Blue and Rumi are getting so big.’

Does anyone else feel seriously old now?

As well as the Carter children, there are also cameos from Kobe Bryant’s daughter Natalia, and Ryan Philippe and Reese Witherspoon’s kids, Deacon and Ava.

Beyonce has been very busy recently as, not only has she been working hard on her Ivy Park collection, she also blessed us with new music.

Honestly, does she ever rest?

In true Bey form, the Destiny’s Child singer didn’t even bother announcing the release of Be Alive, and just slipped it out to coincide with the release of King Richard, the biopic on Serena and Venus Williams’ beloved dad, starring Will Smith.

The powerful, upbeat bop focuses on the importance of family and staying together – which is pretty perfect for the film.

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